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Portfolio

Work that moves the needle

A selection of projects and outcomes delivered for SMEs across SaaS, professional services and beyond.

Projects & outcomes

Ecom
RevOps & Salesforce leadership at scale
Salesforce Data Cloud Pipeline GTM

Led Revenue Operations and Salesforce strategy for a $100m+ business. Built the commercial reporting infrastructure, pipeline governance and lead enrichment from the ground up.

$100m+
Business revenue
under management
30+
Commercial systems
managed
Pipeline
Structured sales process and pipeline governance from lead to close
Reporting
Executive dashboards tracking pipeline health, conversion and forecasting
Lead Enrichment
Improved lead response times and outbound workflows through CRM optimisation and data enrichment
SaaS
£4m to £10m+ revenue growth
Salesforce Sales Ops Reporting

Built the sales operations foundation that took a SaaS business from £4m to £10m+ in revenue. Redesigned Salesforce end-to-end and implemented the processes to scale predictably.

2.5x
Revenue growth
4x
Salesforce adoption
Salesforce
Full redesign with process flows, validation rules and junction objects
Enablement
Reporting frameworks and sales processes to drive predictable revenue
Adoption
4x increase in user adoption across Sales, Service and Marketing
SaaS
Data products driving £1m+ in annual partnerships
Data Analysis SQL Power BI BI

Designed and delivered five data products that directly contributed to 100+ new university partnerships. Rolled out Power BI business-wide in six months and cut data errors by a third.

100+
New partners acquired
£1m+
Partner value per year
Data Products
5 data products built using SQL and R, delivered ad-hoc and on schedule
Power BI
Business-wide rollout in 6 months following full requirements evaluation
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